A 3-path lead capture system with real-time scoring, an interactive ROI calculator, and 10 automated follow-up emails — built and deployed in a single session.
CTRL Organization needed a lead capture system that could intelligently route prospects through different qualification paths based on their needs — not a generic one-size-fits-all form.
The solution: a multi-path funnel that scores leads in real time, calculates potential ROI on the spot, and triggers a tailored 10-email nurture sequence — all without manual intervention.
Prospect arrives at the lead capture page
Choose from 3 tailored qualification paths
Lead quality scored as they answer questions
Interactive tool shows potential return value
10 personalized emails triggered automatically
Three distinct paths that adapt the form experience based on what each lead actually needs — no wasted questions.
Every answer contributes to a live lead score, letting the system prioritize high-value prospects instantly.
Interactive calculator that shows potential returns based on the prospect's inputs — building trust before the pitch.
10 pre-written, sequenced emails that nurture each lead path differently — zero manual follow-up required.
The entire system — from strategy to deployment — was built in one focused session. No back-and-forth, no delays.
Front-end form UX, back-end logic, email integration, and analytics — all connected and production-ready.
Let's build something that captures, scores, and nurtures your leads — automatically.